Digital MarketingSEO

SEO strategy planning steps

Nowadays whomever you ask what kind of shopping they prefer, most of the time you will get the same answer, online shopping. It’s not a surprise as nowadays people are too busy to spend long hours in shopping malls. After classes or work, they prefer to go home and relax and not run from one shop to another. That’s why a lot of entrepreneurs are trying to find online shops, or if they have their normal shops then they try to make it online by creating apps, websites, etc. Purchases are easier online, with one click, so you are lucky if you have an online business but with the business, you also have the problem, which is, how to make your website appear in search results and have higher rankings. Accordingly, you have to focus on web traffic and if you want to get more organic traffic, then you need to have a good SEO (search engine organization) strategy (also referred to as the “SEO approach”).

It’s important to understand how SEO works. The main goal of SEO is to improve the site to increase its visibility. Search engines use robots to scan pages on the web, imagine they go from site to site and they collect information about pages and then they put them in an index. Think of the index as a big restaurant where a waiter can bring you a menu (or a web page) to help you find exactly what you’re looking for at the time.

Let’s figure out how to make your website or landing page more appealing to search engines. People say planning is the key, but it’s crucial also to follow your planning steps. Here are some SEO strategy planning steps you need to follow carefully.

Where are you?

First things first, before you start anything, find out where you stand, what you have now, and what you want to have let’s say, in a year.

One more time examine your website and try to find things that you think may lay obstacles in your path. Try to improve your domain, headlines, content, inbound links, etc. Once you find your website’s strengths and weaknesses through a site audit and you are entirely sure that your website is as ready as rockets, move to the next steps.

The Power of Keywords

Finding suitable keywords is the key to success. While completing this step keep in mind targeting potential clients and think of various contents that may appeal to your client.

After this make a search keyword list, your list should contain 1 or 2 words (for product page content), and 3 or 5 words (for blog posts), it’s important also to target local search results (e.g., Best SEO Company In Dubai), etc.

Content is Key

When it comes to SEO content, you need to do your best, as it is the invisible bridge between your clients and your website.

Now is the right time to use your imagination and do your best to achieve your goal, which is to give quality content to your clients. Your content can be informational, transactional, and navigational.

You have another strategy for your content. You have to highlight your products’ advantages, use visuals, optimize content, etc.

Optimize it

Now that you have your super awesome, super quality content, it’s time of optimizing. Your goal should be to make it consumable. It should be easy to read and understand, it’s the only way to make it “rankable”.

I hope you have copywriting talent as it is going to be your savior. But if you don’t, no worries, no panic, top SEO services will help you with that. Some advice for good copywriting: use short sentences as people like to read short sentences, and use multimedia: videos and audio will be great, as a lot of people prefer to watch or listen rather than read.

I understand that you can’t do all these things professionally, that’s where professionals come to help. Remember that you have to trust the company you hire, there are a lot of SEO companies, but you have to find digital marketing agency offers with whom you are familiar. Make some research, google “Top SEO Services”, ask a friend, and ask the owners of successful businesses and you will succeed for sure. 

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