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Link Building Vs Off-Page SEO

  Link Building Vs Off-Page SEO 

Suppose you are keeping up with the constant technological innovation and the introduction of new concepts for better business opportunities. In that case, you might have heard about link building and off-page SEO strategies. Undoubtedly, any ambitious company would want to execute the most effective strategies for business development.

One of such important tactics is to pay attention to the SEO of your website and hire a blockchain pr agency who can help you with seamless SEO services. Executing certain simple steps will help your site appear at the top of the search engine results. In this guide, we’re going to stress the importance of off-page SEO.

Also, you must be wondering how to make it to the list of SERPs. Rest assured, this guide also contains some of the best strategies to reach the top in SEO. By the time you finish reading this article, you’ll have answers to all your queries regarding this concept.

Decoding Off-Page SEO and Its Relevance

Off-page SEO, as the name implies, entails actions conducted offline to optimise, further boosting a website’s authority in search engine rankings. When evaluating the worth of your site, the search engine considers three things. These are them: reliability, relevance, and authority

Although the exact Google algorithm has not yet been determined, it is anticipated that off-page SEO will account for about 50% of the overall weight of the ranking component. When you carry out the necessary adjustments on your website, you may anticipate the following outcomes.

  •     Relevance: Your website has links to other websites that offer content that is similar to yours. This method makes determining the significance of your content for Google bots simple. It provides more details about your material. Fame: Your website is shown as a well-known service provider who has been promoted on other websites across many digital platforms. Authenticity: When other well-known websites start referencing your site in their writing, it serves as a powerful indicator that your site is real. No longer will anyone doubt the legitimacy of your website. Authority: The sum of all the aforementioned factors will give you the highest authority rating.

Off-Page SEO Strategies

If you want to ensure you are doing your best to make your website rank at the top, follow the strategies mentioned below.

1.  Social media promotion

Most of the traffic is found on social media sites. Social media marketing should be your top priority. You can double the visitors to your site by merely marketing about your site on social media. Apart from helping you secure a higher number of clicks, you can also expect the get the address of reliable backlinks. 

2. Forum posting

It’s not as easy as other SEO strategies, but it’s surely the most effective one if carried out perfectly. Forum posting sites open the doors for users to engage in meaningful conversations by texting online.

It delivers multiple advantages such as exposure to potential clients, better market understanding, and an opportunity to address the queries of the clients or potential clients. Choose forums that are related to your sector and already have an engaging community. The best part is you can leave the link to your site for the users to refer to. 

3. Creating backlinks

The presence of backlinks is the very first aspect taken into account when calculating your site’s ranking. You will be ranked higher than your rival if your domain has more backlinks. It’s not the only thing, though. It also takes into account the accuracy and relevance of the link found.

For better SEO performance, choose two types of links: manual links and natural links. In this article, both of these subjects will be briefly expanded upon.

4. Guest post

Yet another smart technique to push the SEO score higher is delivering guest content to third-party sites. Look for sites that have a similar audience base to yours. By providing guest posts, your site will get more exposure and higher chances of getting referral traffic from that site.


5. Local listings

Also referred to as directory listings, this technique has consistently reaped benefits for website owners over the years. When you submit your site to the local listings, you can expect to get higher rankings, reputation, and revenue in the localized SERP.

Decoding Link building and Its Relevance

Today, getting links is given a lot of importance. How come? The act of link building is, after all, thought to be the essence of off-page SEO. The Google search engine closely monitors the activity on your website.

Even if you employ advanced content creation techniques and have the fastest loading times, you could not succeed in reaching the top. Why? It’s because no other website is placing a wager on your company. Google bots won’t be able to find you until other websites begin mentioning your goods and services.

Your site needs to concentrate on link building in order to establish your authority with both the public and the Google bots. According to the most recent study on the subject, link building is becoming increasingly crucial for deciding your rank as time goes on.

You have three options for acquiring links if you want to stay on the winning team. Let’s quickly review them. Linking naturally: As the name implies, the owner can get these links without contacting other websites. The ideal illustration of a natural link is when an Instagram influencer mentions the address of his favourite restaurant in a post. Keep in mind that natural links are the most impressive to Google bots. And it all depends.


  •  Self-created links: Yet another way of link building is through adding backlinks in a forum, online directory, press release, blog comment, website, etc. As easy as it seems, the tactic is equally illegitimate in the eyes of the Google bots because it falls under the umbrella of black hat SEO.


  •   Manual links: Manual links refer to the links on your website or any other site that markets your brand. This can be obtained through impressive link-building activities such as approaching influencers for influencer marketing. You can go for a paid collaboration as well.


Factors affecting the authenticity of Link Building

Are all the tactics of obtaining links going to get you to the top? Is every strategy worth relying upon? Will you start ranking at the top if your site has a higher number of external links? Obviously not! The Google bots are smart enough to filter out the immoral ways of obtaining links from genuine ones.

You cannot get away with black hat SEO tactics. Instead, it’ll adversely affect your SEO score. So, your only option is to work hard and follow the rules. Mentioned below are certain factors that play a major role in enhancing your external link’s authenticity.

  1. Reliability: The site where you are getting your external links must be reliable and reputed.


  1. Relevance: Random links from sites that have got no connection with your content will not work. The site liking your work must be related to your industry or sector.


3. Authenticity: If the site linking your product or services is found to be in association with any spam site, it’s over for you. All your efforts in obtaining links from that particular site will go in vain.


4. Validity: The Google bot will also look at the time when your site was linked. You’ll be given priority if the link obtained is not more than one year ago. It’ll always put sites with fresh backlinks first.

Link Building Strategies

Mentioned below are the most effective and innovative link-building strategies designed to push your SEO performance to the top.

1. Refer to your competitor’s backlinks

Identifying which site is linking your competitor is a major victory. Your competitor’s target audience is obviously the same as yours. So, now you know the source of quality backlinks for better SEO performance.

Once you identify the sites, the rest is easy. After being thorough with the sites, choose the most reputed one and approach them to link you.  

2. Broken link-building technique

This technique works in the favor of the mutual interest of the parties. All you need to do is find backlinks directing to 404 pages and approach the site to replace it with a relevant page of your site. This association will deliver benefits to both parties.

Be transparent with your approach. Let the other party know that you’re reaching out not only to help but also that the link you want them to put up is relevant to them as well. Anything you’re trying to conceal will come out within no time as the other part is no fool to such traps.

3.  Add images

Images instantly grab the attention of any visitor, which is why they click and start reading. Now you know why adding relevant images (memes, graphics, product/service pictures, infographics, and more) is recommended. Further, this contributes to attracting backlinks


If you make the slightest mistake of directing the image to an image directory, then everything will go in vain. Ensure the image backlink ends at a broader view of the image, not any directory link.


Browse through Google, and if you notice anyone using your image and you’ve got no objection, you can request the site’s owner to add the link. On the contrary, if you come across any sketchy site using your image, ask them to get it removed.


4. Guest posting

The concept of guest posting is already mentioned earlier. Now how can it help in link building? Well, while delivering content to another site to boost your site’s credibility, make sure to throw in your site’s link in the content. It’s the best SEO link-building strategy you could ask for.


However, conduct thorough research on the site you’re planning to guest post for. Find out whether or not it’s worth your time and effort.


Planning and executing a strong off-page SEO strategy requires expert advice. You cannot take every matter into your hand. You can seek professional services that will make your journey to the top smooth and hassle-free.

You cannot outsmart Google’s search engine. The only way to acquire a good ranking is by sticking to the rules and carrying out legitimate strategies to boost the SEO score. And once you achieve it, there’s no looking back. Things will start working in your favor. We wish you the best of luck in your future endeavors.

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