How to Sell Custom Facemasks Online
The pandemic disrupted businesses across industry verticals. However, it also gave birth or boosted a few of them. Selling masks is such a business that got an enormous boost as face masks became mandatory worldwide. With this, many people saw the demand for custom face masks and started selling them online. Selling and allowing customers to customize their face masks became a lucrative business opportunity. However, it is not a cakewalk if anyone considers starting this business. You have to follow a few steps to achieve success. In this article, we have provided you with a brief guide on how you can start selling custom face masks online.
Getting Started
Face masks are becoming an integral part of outdoor apparel, all thanks to the pandemic. Users also view it as a fashion accessory other than its primary role. These are the reasons why selling facemasks online is going to be a trend in the coming days. Before you start selling custom face masks, you must consider a few points:
- Is selling facemasks profitable for your eCommerce store?
- Will everyone wear facemasks?
- What are the laws associated with it?
- What is the new recommendation?
It goes without saying that you should not ignore the primary functionality of masks: shielding the nose and mouth from contagion. Therefore, you must consider offering a guide on the proper usage and disposal of face masks.
Get to Know How to Personalize
Before you go further, deciding on what personalization techniques you choose for your customers is important. You can decide on this based on the fact whether you are selling disposable or reusable cloth masks. You can choose from these popular personalization methods for masks:
Embroidery
This technique is suitable for adding initials, names, and monograms. This is only applicable for double-layered cloth masks.
Screen Printing
A perfect technique for printing logos and pictures. It can be used for disposable masks as well as cloth masks.
Mix and Match
This works fine if you want to design unique patterns. With this, you can also mix different personalization techniques from patchwork to printing.
Set Up Your Product Page
When you are aware of what you are selling, you must ensure to translate it to customers. Giving more choices seems a good option; however, it can confuse your customers. So, you must ensure that you are limiting the number of options. This makes it easy for your customers to understand each option properly and quickly decide.
For example, if your mask comes with standard options like strip color and base color, you must offer a few simple swatches that display all the available colors. This encourages and eases customers to decide before they check out.
Choose the Correct Web to Print Software
Which Web to Print software to use for customizing facemasks also determines if your business would be a success or not. For selecting your Web to Print software, you must consider a lot of factors like:
Responsive
Check if your Web to Print software offers easy access to your customers. Also, ensure that it offers a seamless design interface across the devices.
Loads Quickly
Ensure that your Web to Print software loads quickly otherwise, the slow loading speed of functioning would put off your customers. Thus, increasing the bounce rate.
Wide Range of Personalization Options
Your Web to Print storefront must offer a wide range of personalization options like:
- Uploading custom images
- Uploading selfies and their photos to print
- Adding quotes, creative texts, clipart, etc. to personalize masks
Price Differentiation Competencies
The Web to Print software must allow you to offer a variety of pricing to all your customers. They must be able to choose based on the quantity and personalization elements.
Marketing
Just starting your Web to Print store for selling face masks won’t be enough. You also have to market it properly. There are several ways you can market it. First, you can write blogs keeping face masks as the focus. You can integrate the best-performing keywords into it and then optimize it. You may also consider submitting guest posts and SEO articles to get some valuable backlinks that add to the credibility of your website. LinkedIn is another platform that you can leverage for marketing.
Social media platforms have emerged as a sure-shot way to market your products and services. You can consider posting links to custom designs on social media. You can also allow your customers to post their mask design creations on social media. This may inspire their followers to visit your Web to Print storefront to customize their face masks.
Conclusion
Custom face masks will be in demand until the world faces the dangers of the pandemic. With the fashion and customization angle, the face mask business is surely not a fad. You can think of starting this lucrative business opportunity by following this guide. So, what are you waiting for? Follow the above steps and succeed in your custom face masks business.
