What is ppc agency northern ireland? The Complete Guide to PPC
TABLE OF CONTENTS
- What is ppc agency northern ireland?
- How does PPC work?
- Types of PPC ads
- How to run a PPC ad
- PPC and other digital marketing strategies
It’s Sunday morning, and you decide you’re craving a new living room rug. You know what colour you’re looking for, what style you want, and the perfect size, so you type some of the specs into your search engine of choice, which is Google.
Before you can blink, Google returns results pages for the exact rug you’re looking for. Not only are there organic results (the text is in the form of a list), but there are also results in the form of advertisements.
What is PCP? The Complete Guide to PPC
These ads are PPC or pay-per-click ads. What is pay-per-click? This is one of the most cost-effective and beneficial ways to get users to buy your products.
Keep reading to learn more about what PPC means, as well as how pay-per-click advertising works. Plus, get a step-by-step guide to launching your first PPC ad campaign. If you need help launching or improving your ads, contact us online and ask about our PPC services!
Learn more about ppc agency northern ireland
Learn all about pay-per-click advertising, from the basics to advanced strategies, with our PPC resource hub!
LEARN MORE ABOUT PPC
What is ppc agency northern ireland?
PPC, sometimes referred to as pay-per-click marketing or pay-per-click advertising, is a digital marketing approach that aids in raising brand awareness, drawing potential buyers to your website, and boosting conversion rates.
With so many possibilities for placement, you may choose which audiences see your PPC advertising and how to target your most valued potential clients. You’ll pay a specific amount for traditional marketing techniques like running a newspaper ad or putting up a billboard advertising your company, but how many potential buyers are actually seeing that ad?
PPC is one of the most profitable digital marketing strategies out there because it lets you decide the maximum amount you will pay for your ads.nhs stickers
It’s too good to be true, isn’t it? Fake!
With traditional marketing strategies like placing a newspaper ad or advertising your business on a billboard, you’ll pay a set budget — but are you even sure how many customers are seeing that ad?
You will pay the same fee whether 10 or 1,000 potential clients view your advertisement in the newspaper or on a billboard.
With ppc agency northern Ireland advertising, however, you only have to pay when a user clicks on your advertisement. That’s it, that’s it! With PPC ads, you don’t pay for ad space, you pay for an action.
However, since you never pay for an advertisement unless there is a chance for conversion, you can be certain that the ROI of a PPC campaign is excellent (someone clicking on your ad and ending up on your website).
When a user clicks on your ad, they are taken to a landing page. A form for customers to take action and purchase the product or learn more about it is typically seen on a landing page.In any case, your landing page motivates visitors to proceed to whatever point in the purchasing process they may be at.
PPC is very complicated, therefore in the part after this one we’ll go through how it specifically benefits your company.
LEARN MORE ABOUT ppc agency northern ireland
- 11 PPC FAQs
- Organic search or paid search?
- The Proven Benefits of PPC
- What are the most important KPIs for PPC?
- How much does PPC cost?
How does PPC work?
A few different stages encompass PPC.
However, when people inquire about how PPC operates, they frequently want to know more about the auction procedure. Ad networks like Google Ads and BING choose which of their advertisements to display. How does the auction process affect PPC costs? What happens during the auction?
- An overview of the PPC auction process for search advertising will be given first:
A user enters a search term, such as “living room rugs.”
- Whether or not advertisers have placed a bid on the keyword or the search is determined by a search engine like Google.
- If not, the search engine offers its search results free of advertisements.
- In that case, the search engine starts an auction.
- Based on particular criteria, the search engine ranks compares and orders the adverts of advertisers.
- The search engine charges advertisers and displays the winning adverts in its search results.
The process of an ad auction is briefly described in the list above.
To provide users with the most pertinent advertising possible, ad networks take a number of actions and consider a number of variables during the actual ad auction. Although you can watch each ad network’s auction, most people who inquire about PPC want to know how Google Ads works.
So let’s examine the Google Ads auction:
Google considers the following elements after launching an ad auction:
- Google evaluates your ad rank on the bid, quality, ad extensions, and anticipated click-through rate of your advertisement (CTR). Your ad ranking is also impacted by your landing page experience. Your ad rank is affected by a variety of factors, including the user’s search and historical behaviour as well as the competitiveness of the bid. Google determines your position in each auction.
- Bid: Your bid is the amount you’re willing to pay for someone to click on your ad. In most cases, your bid will be keyword-specific, meaning you’ll pay different amounts for different keywords. High bids do not guarantee success. With good advertising, you may place a low offer and still end up winning the auction, which is what you want.
- Quality Score: Google calculates your Quality Score based on your ad’s relevance to user searches, as well as landing page experience and expected CTR. Google uses Quality Score to evaluate the effectiveness of your ads, keyword targeting, and landing sites. You can check your Quality Score in Google Ads, giving you a starting point to improve your Quality Score and Ad Rank.
These three factors are combined in the following formula:
Offer x Quality Score = Ad Rank
Once Google determines your ad rank, it determines your ranking in search results.
A higher ad rank equals a higher position in search results. If you have the highest Ad Rank, you will win the auction. Even if you don’t win the auction, you can still earn a spot in search results, albeit lower than higher-quality ads.
After this step, Google calculates your cost per click (CPC) or what you pay for a click on your ad:
The rank of advertiser above you / Quality Score + $0.01 = Your CPC
Once this step is completed, the PPC ad auction finally ends.
LEARN MORE ABOUT HOW PPC WORKS
- How does PPC bidding work?
- What is a Quality Score? (And how to improve yours)
- Google Ads Position Metrics: What They Are and How They Affect You
- Why do you need landing pages for PPC?
- How Search Engines Rank Ads
What are the different types of PPC ads?
If you believed that search engine advertising was the only option, you were mistaken! Look at the various PPC ad formats available to you for business promotion:
ADVERTISEMENTS ON SOCIAL MEDIA
Advertising can only help your business because social media platforms like Facebook, Twitter, and Instagram have billions of subscribers.
image of a social media advertisement
Given the large following, there are probably more than a few consumers interested in your goods and services, therefore social media is a wonderful spot for PPC ads.
You may target your perfect audience with social media ads based on your demographics, interests, location, and more. This is one of their best features.
They not only boost the number of potential clients who visit your website and eventually buy from you, but they also dramatically raise brand recognition.
It’s crucial to keep in mind that the more human your social media advertisements are, the more effective they will be. Oxford University researchers discovered that context is important. Their research has demonstrated that brands perform better in terms of advertising when they appeal to customer emotions.
SEARCH ADS
Search ads are among the most common PPC ads.
When you enter a search query into a search engine, it is up to that search engine to return the best results to the user. They want to provide you with the results that are most likely to inspire you to make a purchase, and keyword-targeted PPC ads are a great way to do that.
These ads appear above the organic results, and they are marked with the small “Ad” logo. These are PPC text ads, but you can also opt for ads that show an image of your product.
These can also appear above the organic results, but sometimes they also appear on the right side of your search.
screenshot of paid ads
DISPLAY ADVERTISEMENTS
Display advertisements are a fantastic choice for you if you want to raise brand recognition.
These advertisements can be found on the numerous websites you visit as banners, photos, or even text.
They are excellent for raising brand awareness because they almost accidentally show up on the pages you enjoy reading.
Consider the last time you were reading a blog when a Starbucks ad appeared at the top of the page. Although you might not have noticed the advertisement, you most likely purchased Starbucks later in the week.
RETARGETING ADVERTISING
Retargeting is a great way to remind users of past searches they’ve made and nudge them to make forgotten or additional purchases.
For instance, depending on the websites you visited because you were looking for living room rugs, those websites may have left cookies on your computer.
As a result, other websites you visit will become aware of these cookies and show marketing material for the website that placed them. As this is the website you went to look at carpets, Carpetvista would show up in your retargeting advertising in this instance.
You can use retargeting advertisements in the form of a banner, text, or picture ad as well as on other digital platforms like email marketing.
How to run a PPC ad
Let’s speak about how PPC benefits your company now that you are aware of what it is and what it stands for.
STEP 1: CHOOSE YOUR PLATFORMS
With so many options, you should first choose the location where your advertising will run. Want your products to appear at the top of search results? You should use paid search ads.
Do you want to advertise your goods and services to everyone who follows you on social media and beyond? Then social media advertisements seem like a wise choice.
Whatever you choose, it’s critical to have a strategy in place before plunging deep into the world of PPC.
We’ll cover these platforms in more detail in the part after this one if you’re still unsure which ones you want to use for advertising.