You can use the Amazon product description to highlight the features and benefits of your product.
Every amazing Amazon product description is an asset to your company that may help you stand out from the competition, increase conversions, and increase visibility of your listings.(product rule)
Poorly written or rushed descriptions, on the other hand, will convert less and provide a terrible customer experience.
Product descriptions that do not satisfy Amazon’s standards may be withdrawn or suppressed in extreme situations. As a result, it’s critical to devote time and effort to writing high-quality, well-structured, customer-focused descriptions.
For search results and sales, write Amazon product descriptions.
Product descriptions on Amazon are not only important for increasing sales, but they also help your listings rank higher in search results.
Each Amazon product description must be written with both humans and algorithms in mind. This is how!
1. Identify your target market.(product rule)
You presumably did a lot of product research before deciding what to sell. When writing an Amazon product description, this will come in helpful.
You can communicate to them clearly and relate to their needs if you know everything there is to know about the folks you’re targeting. As a result, be aware of your audience’s desires, pain areas, and expectations. This allows you to write a description that overcomes any conversion obstacles.
2. Research your rivals(product rule)
The manufacturer’s information is merely a starting point for your Amazon product description. You’ll also need to understand the applications of each product and the problem it solves for your users.
To do so, examine competitor reviews and Q&As to determine what kind of product information shoppers seek. Amazon customers ask about the size, uses, washing instructions, and number of pockets in the Nike backpack Q&A below.
You may also read reviews on YouTube and other websites to see what qualities people are most enthusiastic about. This will help you decide what information to include in your listings.
3. Conduct a keyword search(product rule)
When searching for the same thing, people frequently use various terms. As a result, completing Amazon keyword research will reveal the most prevalent terms people use to find your goods.
You can connect with more customers by selecting keywords that are related to your product and have a high search volume. To boost your chances of appearing in the results for these queries, use keywords throughout your Amazon product description.
However, only use phrases that are directly linked to your product. Otherwise, users will not convert, and your rankings will suffer as a result. You should also avoid wide keywords because they have a lot of competition.
To locate the best keywords for your goods, use free Amazon seller tools like Amazon Keyword Tool, SellerApp’s search tool, and Sonar. You can also utilize free programs such as UberSuggest or Google Keyword Planner.
How to write a conversion-optimized Amazon product description
With the manufacturer’s height, weight, color, material, and other product specs in hand, it’s up to sellers to highlight a product’s most appealing qualities, benefits, and applications. Every Amazon product description has three parts – or three chances to persuade customers to buy.
1. Make sure the title is correct.
Your product’s title serves as an introduction. You need to grab people’s attention and get them to click through. “What will appeal to my target audience?” you might wonder.
You’ll need to include important details here. Clothing might have a gender or size, and appliances can have a model number. Then think about what other qualities would persuade people to click. You should also include up to two keywords in the title, one of which should be towards the start.
150-200 characters are allowed depending on the category of your goods, therefore be concise. If you go too far, your listing will be suppressed. The character restriction for your products can be found by looking at the corresponding category template.
2. Get the bullet points right.
Users will notice a list of bullet points at the top of each product page. Sellers could build on their title by mentioning additional specifications and features, as well as product benefits and applications.
Provide detailed details that will assist users in making a decision. While fluff should be avoided, descriptive language that appeals to the senses can captivate readers. Give them a detailed description of the product and how it can fit into their lives.
Include a keyword in each bullet point if feasible. Your most significant bullet points should be listed first, as some of them may be cut out on mobile devices.
3. In the main body, write compelling copy.
This is a general overview of your product. You can go into greater depth here and answer any buyer queries that came up during your research.
Users who read this part are frequently looking for more information, so don’t just copy and paste your bullet points. You have about 250 words to convince users that your product is wonderful and that they should buy it.
Get enthused and show some personality when writing your Amazon product description. Set up a common problem and then illustrate how your solution addresses it if you want to use storytelling. Allow consumers to visualize themselves using your goods by utilizing vivid descriptions. Include all pertinent information as well as your keywords.
You must also be truthful. Attempting to conceal limits can only result in negative feedback.
What you should not put in your Amazon product description
Don’t include the following in your Amazon product description to assure success:
- The cost – there’s a section dedicated to this.
- Your seller ID, contact information, or URLs
- Overuse of keywords
- Information that is time-sensitive
- Cross-promotions
- Requests for comments, testimonials, or reviews
- Amazon also warns vendors against using excessive capital letters or promotional language.
Source: product rule , product features