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The importance of logo design for a small scale business

Introduction

It must have happened to you once if not recently, that you see a logo design and instantly recognize the brand without even giving it a thought. That’s what a great logo with impact does to your mind. Its takes that little place in your mind’s subconscious and stays there forever. And in all fairness, isn’t that the dream of every small-scale business owner? To be remembered and recognized by the general public in a split second (for good reasons of course).

In this article, we are going to talk about logo design, its importance, and some top reasons why it is a necessity for every start-up business to focus and invest in good logo designing to ensure their brand’s success.

What is a logo design?

A logo design is basically a symbol made up of different elements like text, image or icon, etc. this field is completely based on creativity and great aesthetic sense. Some people believe that a good logo must have brand value or somehow show what the company does, but if that’s the case, then how much can you tell about a brand such as Chanel and YSL from their logo?

The logo is all about leaving a visual image of your brand in the consumer’s mind. There is plenty of choice in logo designing, so you can easily pick what type goes the best with your business and brand requirements.

Types of logos

Following are some basic and most popular types of logos:

  • Abstract mark

These logos are bold and risky to play with but once people start recognizing your brand, it’s a great catch. The famous logo of Pepsi is worldwide famous. Likewise, abstract logos like Olympics, Adidas, Toyota, and Chanel are great examples of it.

  • Mascot logo

A logo design that involves an animated character falls under this type. The world famous KFC logo is actually a mascot logo. Other than that, Wendy’s pig-tailed girl, Cheetos tiger, and Pringles mustache guy are all mascot logos.

  • Lettermark

Sometimes also called monograms, these logos are usually based on either abbreviations or initial letters of the brand’s name. when the company or brand name is lengthy, these logos are helpful to make them shorter and memorable.

  • Pictorial mark

These are the logos that represents a picture. The best example of these logos is Apple, Twitter, target, and puma.

  • Wordmark

These are also called logotypes, and they are similar to letter marks in terms that both these logos are font-based. In a wordmark, the logo is focused on the brand’s full name. for instance, Coca-Cola, subway, FedEx, etc.

  • Combination mark

A combined logo consists of several logotypes (as the name suggests). These logos usually have a word or letter mark, a pictorial design, or sometimes a mascot too. To understand this type, look at the logo of Kodak, Microsoft, Lacoste, or amazon and you’ll know.

  • Emblem logo

In these logos, the text is usually inside the symbol or icon. These logos look like a seal and have a more official, traditional, and striking impact. These types of logos are mostly used by schools, colleges, government offices. Some common examples of this logo are Harvey Davidson and the Starbucks logo.

The importance of a logo for a startup business

  1. Reveals your brand’s identity

Your logo, which is imprinted on your products, business cards, and website, shows ownership. It has the power to let the rest of the world or potential customers know who you are, what kind of service you sell, and what benefit you provide to clients.

  1. Invites new customers towards your brand

The logo on your packaging or on your storefront should be designed to catch the interest and curiosity of potential customers, encouraging them to at least look at, and hopefully buy, your product.

  1. Make your impression in the crowd

A good logo should reflect who you are while also distinguishing you from the competition. A good logo should be unafraid to stand out.

  1. Good for brand loyalty

Brand loyalty is extremely important, and it is something that every company should strive for. A well-known and identifiable logo helps greatly toward the establishment of brand loyalty.

  1. Great marketing tool

You can easily promote your brand by just placing your logo on products, social media, or in-store marketing.

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