Ecommerce website development in Vancouver guide: planning, costs, examples.

This is a complete ecommerce web development in Vancouver guide. Here you will find everything you need to create a website for selling on the internet. You get detailed checklists, examples and methods for creating your website that is based on extensive experience developing ecommerce websites. Reading this guide is like getting a 5-hour consultation with an experienced developer.

In addition, we provide a breakdown of the cost of developing an ecommerce website, relevant for 2021. Let’s dive into the idea of ​​creating a website step by step to get a trendy and functional online place to generate lots of sales.

How to develop an eCommerce website: Ecommerce web development in Vancouver

It is very important to create any website to start the work with a clear vision of the design style, business logic and strong website architecture. With the three main points set, the code can be set up instinctively and simply.

In deciding how to grow your website, you need to dig into the buying process and get into your business logic to make it happen online with ease. This will save you time and reduce ecommerce website development costs.

Choose a website development method for e-commerce web development in Vancouver

There are two main options for ecommerce web development in Vancouver. Each requires a completely different approach. In the first case, we collect a lot of ready-made components and plugins, and in the second we code ourselves.

# 1 Record

website site this web created using WordPress, Shopify, OpenCart, Shopware, WooCommerce, PrestaShop, Magento, BigCommerce, etc.

Advantages: E-commerce website development on WordPress and other platforms is not limited to its capabilities. You can even use ecommerce templates. This is an internal site engine, the front end of which is already connected. There are also thousands of ready-to-use plugins for everything ecommerce-related, from Shipping options to SEO. You can integrate any functionality with the site itself.

Disadvantages: The ecommerce website development platform is suitable for those who agree with the flow of the platform template. By choosing platform-based website development, on WordPress or any other platform, you agree to certain scenario flows, which you cannot change or delete. There are difficulties in solutions or super complex interfaces.

#2 Custom website

This is created by an ecommerce web development in Vancouver company from start to finish.

Cons: dedicated e-commerce Cost : $50,000+ Website development is a long and expensive process.

Advantages: You can implement any function and feature, even the most extraordinary and exclusive. If there is a complex unique solution, then it is better to create a design layout and build a custom website from scratch.

In almost 99 out of 100 cases, you will have to change the structure and architecture of the basic website platform template. Especially when it comes to main pages or product pages — they rarely match your project idea. Every business is unique in its own way, and many web pages require a special approach. Professional developers will handle it easily.

Formulate a statement of work for website development

Launching an ecommerce website seems simple. Find a platform, add product descriptions, prices, images and that’s it, right? Far from it.

A cool, best-selling ecommerce website requires a good plan. That is why it is very important to formulate your requirements for a website. You can plan it in consultation with a developer team representative. But it is more efficient to prepare them in advance. Think through all the details to find the best solution for online implementation. We propose to create at least a wireframe. This is a schematic outline of the entire website, showing all the user flows.

Ecommerce website development checklist

The main points that must be considered when creating an online store with a potential bestseller. In this section, we will provide costs for developing elements of an e-commerce website. We’ve published a more detailed breakdown of website development costs here.

#1 Check if the content quality and loading speed is excellent

It takes about 0.05 seconds for users to form an opinion about your website.

First things first, the design of your website and the appearance of all media content can greatly influence first impressions and purchasing decisions. So, your loading speed and design quality should be on top.

Tip: Use WebP images

It is a special image format that is approximately twice as efficient as JPEG or PNG. This enables automatic image processing, which helps increase loading speed. Check out some of the other options to speed up your website.

#2 Securing payment data and making users feel safe

26% of users say their credit card data has been stolen at least once. The main rule for data protection is not to store any payment information on your site — this is all done on the side of the payment processor. It doesn’t make sense to build integrations with multiple banks, licenses, verifications, and certificates when you can provide security for users by using third-party ready-made services. This payment service is responsible for the processing itself.

When the user wants to pay by bank card, it will be transferred to the bank page, and the bank will be responsible for the security of the transaction. If everything is done according to coding standards, increase the chances of safe transactions. The developer only does the initial security configuration, but you should choose a professional and trusted team for it. You need to hire a development company that gets you right.

#3 Optimize payment options/checkout process and don’t let users leave the cart.

Optimizing your payment options and checkout process can increase conversions by 33% . Here you need to apply your business logic to design the system and use best practices to do everything perfectly according to the standards of the country where your buyer is located. Developers can integrate any bank with your website to get paid, or, of course, cooler, integrate any payment system, such as PayPal within your online store. The more options you have, the better you sell, because you expand your possible buyer audience.

If the standard payment flow of the platform you choose to develop your website for works for you, then you have a ready-made architectural project. Or you can create a custom checkout process. You want to guide users intelligently — if you display all 20 checkout fields on one page, they will leave the website, because it looks tedious and difficult.

Tip: Don’t forget to add guest checkout.

Don’t disappoint your customers by not having this option. Customers appreciate the ability to pay without having to enter your online store.

Storefront website development by Shakuro

#4 Integrate the ideal delivery service for your business to generate perfect sales

Keep in mind that this factor greatly affects your customer return percentage, as only 15% of customers are satisfied with the speed of delivery they receive.

You can initially work with a third-party shipping company, and as the number of sales increases, you can spend money developing your own shipping solution. Almost all popular delivery services have their website platform plugins.

Take advantage of advanced possibilities such as SMS notifications, create a mobile app for your courier, or you can customize a ready-made service to suit your needs. Explore all the services, choose the best for your business, or create a custom solution. Often it will cost more, but in the long run, it will pay off.

#5 Drive sales on all devices and browsers

Think mobile-first, as 54% of online activity is now done on portable devices. Increase your sales tenfold with a responsive ecommerce website that works seamlessly on desktop, tablet, mobile and with all browsers. Most often this feature is included in the development process. For some, no, like an admin panel and a library with ready-made elements, plugins and more. This may not be supported everywhere and needs to be made responsive by the developer as an advanced option.

It is very important to perform live interactive multi-browser testing. Emphasize this point when discussing ecommerce website development service contractors. The development team will use the power of real machines that run your website on various web browsers, web browsers and their versions, operating systems, devices and resolutions. After checking how it works, they will fix all the bugs.

Example of ecommerce website UI: hot & new 2021 websites to study and get inspired

Let’s see how you can build an excellent e-commerce and UI website development strategy. And how it affects user behaviour and sales efficiency. In this section of the guide, we will focus on the main features of this modern trending project. Note that all of these projects are custom software development.

The key to a great ecommerce website is driving possible clients to a sale. It’s important to understand the psychology behind your user decisions and create the best brand experience possible. Read about design trends that make online shopping better in our other blog articles.

Take a look at these e-commerce web design examples. All of them have taken their niche with great UI and made a lot of sales!

Shein: design with trigger

Let’s start with a project dedicated to women’s clothing, and one of the very popular online stores in fast fashion. Shein’s website doesn’t look like a classic online store in this segment.

The focus is on improving sales performance. It includes the use of all opportunities and psychological triggers that lead the user in the direction of the desire to buy the item. It does not concentrate on the exclusive presentation of branding. Moreover, it is based on capturing the user’s attention and creating as many sales opportunities as possible. Here we can find trigger points for sales, such as:

The discount counter above is a really cool thing. Time constraints proved to be the best trigger. Right on the main page, without even scrolling, we can count at least five variations of the trigger for sale, which is probably the most important factor for an online clothing store.

The 10% discount on the first purchase appears in three different places on the first screen of the main page, which raises attention to the discount offered.

Aesop: usable minimalism

Aesop cosmetics website differs from the competition in its absolute minimalism, smart usability and uniqueness. Every element of the site immerses the buyer in the brand atmosphere. All actions on this site are as simple, one-dimensional and pure as the product itself.

The product card is one of the key elements of this ecommerce website. There is no photo gallery here, only one photo whose product is quite clearly shot from the front. One perfect photo is enough. The add to cart button also gives the product price, which is very simple, but a genius idea and a cool trigger.

Ok medicine: ambient design

This site is very funny and aims to appease buyers. This creates an atmosphere of trust and understanding. Since this is marijuana gum, the seller needs to maximize the feeling of a trusting relationship with the buyer. More tips on how to sell on e-commerce in our blog article.

There are lots of elements that are relaxed and make shoppers feel at home. Ironic humorous elements, various colors, and shapes — all saying: “This is all a joke, this is not serious, this is okay medicine.” The website has an explanation of product costs. It schematically shows how the price of the product is formed.

In 2021, breaking into a big market with your product is not as easy as it seems. Especially if you aim to grow a popular global brand. You’d be better off starting your online store than dissolving into 1,000 somewhat similar products in a huge marketplace. It is impossible to ignore the fact that in addition to all the commissions from the payment system, you will always pay a lot of money for promotions on the platform. Plus, you give a portion of your profits back to marketplaces like Etsy, eBay, and Amazon. But on your website, you take everything you’ve earned.

Therefore, now is the time to create a cool website for your product. Study your clients, sharpen your designs and functionality. Create a website that users can’t leave without buying.

We hope that after reading this guide you have got an idea on how to create an online selling website. And even formulate your e-commerce website development requirements. If you follow this guide, you get a chance to get more sales.