In this in-depth study, we will analyze the creation of websites for doctors and medical studies! From our decades of experience and various sites created in the sector, we would like to advise specialists in the medical marketing agency who wish to have a place.
Websites created for medical studies, the best practices
What is the difference between an ENT site, a hematologist, or a dermatologist? They are all sites in the medical sector, okay, but they are all profoundly different sites because they respond to different needs! Normally, they are different because the specialties mentioned are very different from each other. However, if there is a common denominator that should be a constant for all medical sites, it is communication with their customers. Today it is undeniable that the number of people using the Internet has increased exponentially and the time spent online looking for answers to find a doctor, a dentist, or a hospital has increased significantly.
A website for everyone and anyone!
Practice websites are the only website with the potential to accommodate all types of users. Young and older adults flock to doctor’s office websites to find the best doctor for their care, view information about their health, pay for their medical bills, and so much more. Therefore, do medical practice websites for doctors need to be uniquely designed so anyone can use them? NO! Not! Unless you have a chain of medical practices under the same Brand, submitting your training to another Brand is not the right idea! The uniqueness of the professional techniques used cannot be assimilated into the characteristics that a medical website design should have, such as simple navigation, clean design, and ease of access to information for patients.
Our advice on SEO for medical practices
SEO can be the difference between no incoming leads and a waiting room full of patients for medical practices. A strong statement, but it is, so there are no other actions as incisive as SEO to get a loyal and recurring clientele. Why is SEO so important for medical practices? SEO has recently taken on historical importance. One of the side effects of the situation we are experiencing with Covid-19 is seeing fewer people around. Even if your studio is downtown, you may have noticed a sharp decline in pedestrian and commuter traffic. This process was already underway, but with the pandemic, it has grown further. Many people are turning to internet research and telemedicine for health care. Consumers also spend more time searching their desktops, filling out online forms, and visiting multiple pages simultaneously.
If you’re not working on SEO for your medical site, our advice is to hurry up!
A properly search-optimized website can provide the following benefits:
- Drive more traffic to your site.
- It ranks higher as a website for competence, authority, and reliability by Google.
- Provide patients with valuable content before they even enter your office.
- It makes sure that your studio’s website is easily recognized and understood by search engines.
Google updates its search algorithm 500 to 600 times a year. At any given time, Websites are ranked based on 200 factors. A properly optimized website is more likely to rank among the top five organic search results. A space that receives over 67% of all clicks.
Being visible on google makes the difference!
Patients may not walk past your door, but they use Google maps to search “near me” and rely on online physician reviews to choose healthcare professionals. Therefore, SEO for medical practices is important, helping increase your visibility through these avenues.
How to evaluate your current SEO health marketing?
What we always recommend to our clients who want to improve their SEO is to understand their current marketing strategy, following these three basic steps to get started:
Check the speed of your websites, both mobile and desktop speed tools. Most consumers will click to exit pages that take more than two to three seconds to load, so this should be your first check. In addition, many online tools provide tips for reducing the speed of your website.
Check your Google analytics and your website pages themselves.
Google Analytics provides web admins with tools for tracking the number of visitors, the amount of time they spend on a site, and their subsequent movements, among other metrics. This is a free monitoring tool for your current medical SEO services. UX, user experience, look at the site’s pages, trying to see them through the eyes of a potential patient. What is your impression? Where can they be improved? What information is missing? What information is out of date or difficult to navigate?
Consider three important technical aspects of your website
Once you have checked these parameters, you move on to three key factors to review, which include:
- Back-end issues with hosting and indexing pages.
- Absent or insufficient content and metadata.
- Both the number and quality of links (internal and external).
Detail makes a difference, slow host or no metadata can make it difficult for new patients to find the site. However, the technical aspect of the site should not be overlooked because it can lead to problems you do not explain but put a spoke in the wheel.
Optimize the website that you have
You’ve reviewed the entire site (at least in step two). The subsequent step is to optimize what already exists. First, consider your websites and respond to the following inquiries:
- Are they easy to read?
- Is the content relevant to your specialty? Or… is there some content?
- Is there an image or graphic that stands out throughout the text?
The above allows us to recover some important results quickly. After taking stock of your current site, update old blog posts and articles with new research, good images, and better writing; it can generate up to 106% more traffic. PS pay attention to the technical aspect! If you encounter 404 errors (for pages deleted, removed, or otherwise misdirected). How is your Host? Rapid? Consider changing web hosts to increase speed, and the site loading speed is a determining factor!
Develop new content to reach more patients
After revamping what’s already there, another of the best SEO tips for doctors is to develop more content. Do you know the acronym EAT (Expertise, Authoritativeness, Trustworthiness), competence, authority, and reliability? Google seeks credible experts whose power is recognized. This authority is developed by publishing high-quality content relevant to your expertise. This type of writing also facilitates the creation of backlinks or websites that direct their readers to you for you to answer their questions. The more backlinks you have, the more trustworthy your site is. The more reliable your site is, the better your chance of making it to the first page of search results.
Create good content!
How do you develop more content? You can perform keyword research or utilize Google’s Keyword Planner to customize your content. These tools help you understand what people in your area are looking for and what format they would like to find (e.g., blog, article, video). Consider outsourcing content creation if a lack of time prevents you from adding content. Content is an essential aspect of SEO for physicians. You cannot afford to overlook it.
Find a steady cadence
One of the ways that Google ranks websites is to “crawl” your site for new content. If Google’s bots crawl your site multiple times and find nothing new, don’t be surprised if your site’s ranking starts to drop. Create and adhere to a content and update schedule for your website. It also helps to integrate your website with your social media. This way, any updates on your website are displayed on social media, reducing your workload. Just like people, Google enjoys (and rewards) what’s new. Engage in consistent update planning and track changes in your analytics.
Review your strategy
Review your monthly stats on Google Analytics and perform annual audits to simplify the website and capitalize on what works (and eliminate what doesn’t). Regular SEO review for medical practices also helps you respond to new trends in the healthcare sector and how you market your practice.
Learn more about SEO for medical websites
There is a lot to consider regarding SEO for medical websites. From technical issues in off-page SEO to low-quality, outdated, or hard-to-read content, caring for patients and managing your digital footprint can be challenging. However, when you are ready to drive more traffic to the practice, Web Revolution, with the website creation service for doctors’ offices, can help you. We take care of your website so that you can take care of your patients.
Click here for more info