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Basic SEO: The Complete Beginner’s Guide to Search Engine Optimization

SEO Agency

If you are the site owner and want to be found in the search engines Yandex and Google and get to the top of the search results, then this article is for you. This material will introduce search engine optimization (SEO) and an overview of the must-have marketing tactics complete Guide.

What you will learn from this SEO beginner guide:


  1. What is SEO, and why is it important?

You’ve probably heard about SEO. And if they didn’t, they could just read the definition of the term in Wikipedia. But understanding that SEO is “a set of measures for internal and external optimization to improve the position of a site in the search engine results for certain user requests” does not help solve the problems of your business and site. For example:

Why should you pay attention to SEO?

Billions of people search for something on the internet every day. Therefore, organic traffic is compelling because it is significant in quantitative terms and consists of specific queries, often containing a particular intent.

Let’s imagine the situation. For example, let’s say you sell video recorders. Would you prefer to advertise your product on a billboard in a specific area of ​​the city so that every car owner in that area sees the advertisement (whether they need a dashboard or not)?

Or suggesting a product every time someone types the query: “buy a DVR” into the search box? Most likely, the second option, because these users have commercial intent in their request. That is, they stand up and say that they want to buy what you have to offer.

What Helps Increase Search Engine Traffic?

TOP-10 search engines in Russia (at the end of the 20th year):

The share of traffic in Russia is now divided between search engines in approximately the same ratio, but Yandex and Google invariably occupy the leading positions. Therefore, mostly SEO Agency in Russia usually focuses on them. However, to get into the search results of these two search engines, you need to understand the basic principles of their algorithms and the principles of site ranking.

Search engine algorithms are constantly being updated, and every year it becomes more and more challenging to get to the top of the search results and keep your positions there. Unfortunately, many of the cheap and easy ways to increase your rankings have become extremely risky and threatened with sanctions from the search engines.

So what works? How do Google and Yandex determine which pages to return in response to what people are looking for? How do you get all this valuable traffic to your site?

How do people interact with your site (do they find the information they want and stay on it, or return to the search page and follow another link, or are they just ignoring you in search results?)

if you want to rank your site in a very cheap must-visit Digital Marketing services many of people have good experience of it.

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